I’m hooked by many things. Now, I have a better idea of why I’m hooked after reading the book Hooked. The hooked model gives me the explanations of why I’m hooked by Netflix and Apple tv+. And why I’m hooked blogging here.
The Hooked Model
When I feel bored or uninspired, I turn to Netflix or Apple tv+. My desire for entertainment and inspiration is the internal trigger that causes me to watch endless videos. My friend’s recommendation on what to watch is the external trigger that makes me watch even more. My action of watching streaming videos gives me various rewards like getting inspired by many new perspectives and staying connected with friends. I’m totally hooked.
I want to read and write more (internal trigger) so I blog about books I’ve read (action). I feel happy when I get positive and supportive comments on my blog; and I make new friends with other bloggers (various rewards). So I spend more time and effort to keep blogging (investment). Can you see another hook cycle is happening here?
You can make use of this hook model to create good habits or products. Or try to unhook yourself from bad habits by eliminating any of the key factors: trigger, action, various reward, and investment. I’m trying to unhook myself from my phone by hiding it away. Be aware of what and why you’re hooked.